<<Back to Welcome Page  




  Health Sciences    Background
  In 1994, I obtained my   diploma of doctor of dental   medicine from the
  University of the   Philippines. In 1995, I
  underwent postgraduate   training in hospital   dentistry.

   Communication skills
  English is my mother   language. In 1998, I wrote   dental health materials.
  That same year, I took a   course in French. The year   after, I created a learning   method which Alliance   Française published.


 
    Project consultancy
    My medical knowledge, business sense and creativity led to contacts in the marketing sector
    focused on health. My dental health educational materials attracted the attention of the
    marketing team of Johnson&Johnson who hired me to develop an oral hygiene campaign for
    Reach toothbrush. SmithKline Beecham also supported a proposal for a confidential product     concept. Novartis engaged my services for a health educational campaign for Ovaltine Smart,
    a nutritionally reinforced chocolate drink for school children.

    A career in advertising
    In 2000, I was hired as a copywriter by Foote, Cone and Belding Worldwide ( FCB ).
    In 2002, I was promoted to senior writer, and in 2003 as group head working with
    5 art directors and a copywriter. At FCB, I handled international general consumer brands as
    well as health brands. For the SC Johnson world brands, I participated in collaborative activities
    in Chicago for North and South American campaigns, as well as UK and Australian links.

    A multi-tasking experience
    I could say that my experience with FCB was a multi-tasking job, where I did creative work,
    client servicing, research participation and strategic collaborations with marketing directors.
    I worked for FCB until 2006, when I moved to France to join my then fiancé who is now my     husband.